Most growth plans die somewhere between the inital idea and the ad account. I've built my career in that gap: designing the plan, then building it myself until the numbers prove it works.
Curious by nature. Bold by choice. I'm a growth marketer and hands-on operator: comfortable presenting in boardrooms, just as happy elbow-deep in an ad account, a landing page, or an automation that refuses to behave.
GROWTH LEAD · MARKETING MANAGER · STRATEGIST & ADVISOR ·
Acquisition, conversion, retention, and everything in between, from one person who can plan it, build it, and stand behind the results.
I'm a growth marketer and hands-on operator. I can hold my own in a boardroom, and I'm just as happy elbow-deep in an ad account, a landing page, or an automation that refuses to behave.
The "why" comes from a Master's in Marketing. The "how" comes from eight years leading agency teams, building startup growth engines from scratch, and running marketing functions end to end. Somewhere along the way I noticed most marketers pick a lane: strategy or execution, brand or performance. I never saw the point. The best growth happens when it all runs as one engine, and I've spent my career tinkering with that engine.
FIG. 01 — Portrait
Shaping your first real strategy and need someone with experience who can plan it and build it.
Need a senior set of hands to run growth without the overhead of a full-time hire.
Looking for someone who can plug into your marketing function end-to-end. Push your agency to extract the most results? Or source a team to to bring it in house.
Regardless of your structure, I work the same way for every partner: get clear on the commercial goal, then build the marketing machine that gets you there.
If any of these sound like the conversation you need to have, we should probably talk.
Need a proven marketing advisor to help shape your strategy?
Unlock revenue that's already hiding under your nose?
Improve marketing efficiency without just cutting spend?
Get clear on what's actually driving your numbers?
Analyse the market and find your real edge?
Build a retention and lifecycle system that compounds?
Align your agency, team, or freelancers around one plan?
Design the positioning that makes everything else cheaper?
These aren't separate services — they're the kinds of problems I solve when I'm embedded in a business.
The global network connecting ambitious female founders across dozens of cities worldwide.
Built the growth function end to end through the business's highest-growth phase.
The mentorship platform teaching founders and operators to think like a senior strategic marketer.
Where I turn the thinking from senior growth roles into frameworks founders and operators can actually use.
Australia's award-winning brand experience and major events agency.
Brought in as the group's first-ever marketing hire to build the function from zero across two brands, reporting directly to the GM and Director.
Australia's #1 digital marketing agency, scaling ambitious brands through performance media.
Recruited to lead strategy and a team of strategists across the agency's largest and most sophisticated accounts.
Perth's award-winning digital marketing agency, driving measurable growth for Australian businesses since 2009.
Where it started. Cutting my teeth on the agency's core client portfolio and discovering a genuine obsession with driving results.
Senior marketing strategy embedded in your team. I build the plan, lead the execution, and stay accountable to commercial outcomes. The senior operator you need without the full-time hire.
Paid media, conversion optimisation, and acquisition systems built around unit economics. Meta, Google, lifecycle, and retention working as one engine.
The work that makes everything else easier (and cheaper): a sharp, defensible point of view. Positioning, messaging, and narrative that make it obvious who you're for and why you win.
Helping you unlock revenue from right under your nose. 1:1 advisory for founders and operators who want to think, plan, and execute like a senior marketer.
Built the growth engine end to end and scaled a bootstrapped membership business to a global base across dozens of cities. New members paid for themselves on day one, on a subscription model where most brands wait months to break even.
Took a brochure site and turned it into the group's hardest-working salesperson. Full rebuild across identity, UX, SEO, and CRM lead flows: traffic up 50% month on month, inbound leads tripled, plus a quarterly publication (Seeking Impact) to keep them coming.
Built a framework for finding and fixing funnel leaks, tested it on my own accounts, then turned it into a playbook the whole agency runs. The best ideas are the ones that keep working after you leave the room.
Six weeks, one aggressive deadline, $250k in revenue. Offer strategy, full-funnel creative, and tight budget pacing running as one campaign: 8.7x ROAS on Meta, 4.7x on Google.
Let's work through your marketing problem
I've trained a machine on the frameworks, playbooks, and growth strategies I've built across years of client work. Essentially, the way I think about marketing, on demand.
Tell it about your business and it'll give you a sharp, high-level read on where your marketing should be heading. It won't do the work for you. Think of it as the first turn of the cogs; the real strategy happens when we talk.
You'll get a score, a few genuinely useful ideas, and yes, I'll see your results and follow up personally. That's the whole idea.
Bring me the idea you can't stop thinking about. The opportunity that feels too big, the problem that's been nagging you, or the weak spot you'd rather not say out loud. If you're building something real, let's talk.